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Bengals QB’s Super Bowl Game Plan Includes Managing Social Media Presence

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By: AP

Hashtag: Keep it to yourself.

Cincinnati Bengals quarterback Joe Burrow has 2.4 million followers on Instagram and more than 669,000 followers on Twitter, so he understands the reach and value of social media.

Burrow seems to trend all the time lately, especially for the sunglasses he’s wearing or his postgame bling. He’s active on the platforms, occasionally posting photos of himself with teammates after big games — such as celebrating the AFC championship victory — or with family members.

But he doesn’t post constantly, and he thinks that’s the way to go.

Burrow was asked during the Bengals’ Super Bowl media availability Monday on Zoom what advice he has for young athletes who have dreams of being successful pros like him. And not coincidentally, his response created lots of positive buzz across social media.

“Focus on getting better,” Burrow said. “Don’t have a workout and post it on Instagram the next day and then go sit on your butt the next four days and everyone thinks you’re working hard but you’re really not.

“Work in silence. Don’t show everybody what you’re doing. Let your performance on Friday nights and Saturday nights and Sunday nights show all the hard work you put in. Don’t worry about all that social media stuff.”

 

LIVING MONUMENT

Cincinnati tight end C.J. Uzomah takes Black History Month very personally.

“It means me, Uzomah said. “It is me.”

The seven-year NFL veteran says he has been fortunate to get to know part of his father’s family more after the death of his grandmother. He went to Hattiesburg, Mississippi, and learned more of his own father’s story of coming to the United States from Nigeria. Uzomah said he heard of the battles his father, and his grandfather, had to fight along the way.

Uzomah’s father earned an MBA while his son played in college at Auburn. Uzomah has had the best season of his career with 49 catches for 493 yards receiving and five TDs after a right Achilles injury ended his 2020 season.

“In sports, they say you had to overcome adversity,” Uzomah said. “Adversity in the sports world, what my father and his father had to endure, that’s true adversity, and that’s something that sticks with me and resonates with me. Oh man, I get to play the game that I love because of them and because of people, that’s my family’s heritage, people like them and people that have fought for this.”

 

SUNGLASSES HUT-HUT-HUT!

Zac Taylor can talk for hours with authority about the X’s and O’s of football. The Bengals coach needs to punt when the topic of describing Joe Burrow’s “swag” comes up.

You know, like the quarterback’s flashy, tinted sunglasses that went viral after Cincinnati’s playoff victory over Las Vegas three weeks ago in the wild-card round.

“Yeah, I’m not really hip enough to answer that question for you,” Taylor said during the Bengals’ Zoom session with reporters Monday. “I think the other players in the locker room, my sons, you know, they probably could describe it better than I can. I couldn’t pull off, you know, the things that he wears. And that’s just, there’s no way that I’m hip enough to do that, but Joe Burrow can do it.”

Taylor said his young sons have even bought “the $10 version” of Burrow’s sunglasses.

“So he certainly has made a statement on our youth around the city and probably around the country,” Taylor said. “You know, there’s going to be a lot of kids emulating him, and I would imagine nine, 10 months from now, there’s going to be a lot of young babies around this league named Joe as well.

“So that’s the impact he’s had on Cincinnati, I can promise you that.”

 

GLAMOROUS LIFE

Cincinnati kicker Evan McPherson has a very modest way of celebrating despite making two of the biggest field goals in Bengals’ history.

Video games and water. Why? Well, it’s too late for sweet tea.

“I’m not going to drink sweet tea at 11:30 at night, whenever I get back from the AFC championship game,” McPherson said. “I will hop on the Playstation and play with my two … brothers. That’s definitely something I did. The next day I definitely celebrated with a glass of sweet tea.”

That’s the preferred beverage for the rookie from Fort Payne, Alabama. He made the game-winning field goals in both the divisional round and the AFC championship game.

Decaffeinated tea and Gatorade could be options too. But at that time of night, the kicker who turned 22 last July keeps it simple.

“I’m just drinking water by that point,” McPherson said.

 

FLAG DAY

The United States and Mexico men’s and women’s flag football teams played over the weekend, with both games decided in the final moments.

The U.S. men won 48-41, followed by a come-from-behind 32-25 victory by the Mexico women.

U.S. men’s quarterback Eric Holliday of Lantana, Texas, passed for six touchdowns, three of them caught by receiver Bruce Mapp of Carrollton, Texas.

In the women’s game, Mexico was trailing 25-13, then got a pair of TD passes by Diana Flores, who capped the game’s scoring with a 12-yard rushing TD with 32 seconds remaining.

The friendlies were gold-medal game rematches from the 2021 IFAF Flag World Championships held in Jerusalem in December, which hosted a record 39 competing national teams across four continents. Both U.S. teams won gold there.

The U.S. and Mexico will compete among a field of 16 national teams at the World Games 2022 in Birmingham, Alabama, from July 7-17. The event marks the first time that flag football will be played at an international, multi-sport event.

  (AP)

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