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Famed Architect Robert AM Stern Designs Luxury Bldg on Collins Ave in Miami Beach

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Edited by: TJVNews.com

It appears that the Miami Beach real estate boon in continuing at a brisk pace and now on a new luxury residential building right near the ocean is about to be built by the architect who has made a name by designing buildings for the wealthiest New Yorkers.

The Wall Street Journal recently reported that architect Robert A.M. Stern is putting the finishing touches on the design for a Miami Beach project that is seeking to entice wealthy New Yorkers who are seeking to make their home in sunny Florida. The project will be the firm’s first oceanfront residential building, the WSJ reported.

Architect Robert A.M. Stern said the new design will be reminiscent of a cruise ship. Photo Credit: The Boundary (Rendering)

Since the emergence of the dreaded Covid virus in early 2020, those New Yorkers who could afford to do so have been selling their residences in the Big Apple and heading down to the Sunshine State to escape the congestion of New York City in terms of population, as well as to enjoy a lower tax rate, the bask in the glorious weather and to continue to work remotely from home.

The new project that the Stern firm in undertaking can only be defined by the kind of over the top luxury that one only dreams of.

The building’s home will be on Miami Beach’s iconic Collins Avenue and the Wall Street Journal has reported that it involves the reimagining of the Shore Club hotel, a late-1940s architectural landmark designed in the Miami Modern, or MiMo, style by Albert Anis, and the Cromwell Hotel, a 1930s Art Deco building, as well as a new tower.

The Shore Club and Cromwell had a colorful past. Photo Credit: SHORECLUB

Speaking to the WSJ, Alex Witkoff, co-chief executive of developer the Witkoff Group, based in New York said that the prices will start at around $6 million and top out at about $40 million, excluding the penthouse. He added that sales of the units are expected to begin later this month.

Those real estate industry experts and analysts have said that this particular project which involves a super luxury building will be a test of sorts to see if Miami Beach will become a permanent address for the wealthy and other movers and shakers now that the pandemic seems to be in the rear view mirror. Recently,  former White House senior advisor in the Trump administration, Jared Kushner and his wife Ivanka plunked down a hefty sum for a home on Indian Creek Island in Miami Beach.

The building will also test the waters in terms of commanding the same prices one would pay in New York for such apartments, the WSJ reported.

The private pool for residents. Photo Credit: The Boundary (Rendering)

The new project will include a five-star resort, to be known as Shoreclub and operated by Auberge Resorts Collection, 49 private residences, most split between the upper floors of the original Cromwell Hotel, which is being refurbished, and a new adjoining 200-foot tower designed by Stern’s company, the WSJ reported.  There will also be a 6,000-square-foot, single-family mansion on the site facing the beach, also by Stern’s company, the report added.

Alex Witkoff told the WSJ that neither the home nor the penthouse has been priced yet. The penthouse will be about 10,500 square feet with an additional 7,500 feet of terraces and a private rooftop pool, he added.

The WSJ reported that the design for the project is quite different than the New York City buildings that Robert Stern’s firm is known for designing. Paul Whalen, who is Stern’s business partner, told the WSJ that the curvy look of the Miami Beach project was inspired by the waves lapping the beach. The interiors are yacht-inspired and have a color palette of dune, coral and sky, the WSJ reported. Whalen also said that the apartments are larger than has been typical of Miami, with more storage. Stern’s firm is collaborating on the project with local firm Kobi Karp Architecture & Interior Design.

A rendering of a revamped entrance to the Cromwell . Photo Credit: The Boundary (Rendering)

Stern told the WSJ that for inspiration he drew on movies like “The Gay Divorcee,” a 1934 musical starring Fred Astaire and Ginger Rogers, to get a feeling for the Miami period in which the original Shore Club was built, infusing some of that fun and optimism into his design. He also drew on architectural elements of the Art Deco and MiMo periods, the report said.

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