New York Mother Featured in First App Exclusively Tailored for Jewish Women - The Jewish Voice
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New York Mother Featured in First App Exclusively Tailored for Jewish Women

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New York Mother Featured in First App Exclusively Tailored for Jewish Women

Robin Reiter of New York City appears on Momentum’s Yomm, a website and app which provides Jewish women from around the world a chance to connect with Israel, each other, and themselves in a journey of self-discovery and reflection.

Edited by: TJVNews.com

Robin Reiter of New York City appears on Momentum’s Yomm, a website and app which provides Jewish women from around the world a chance to connect with Israel, each other, and themselves in a journey of self-discovery and reflection.

New York City native Robin Reiter was selected as one of the dozens of Jewish women from around the world to share their story on Yomm, a website and complimentary app launched by the Momentum organization.

This week, Momentum, a global movement for Jewish mothers, launched its first mobile app and complimentary website exclusively tailored for Jewish women in an effort to create the world’s largest social network for the demographic.

Yomm — which translates to “day” in Hebrew — offers Jewish women worldwide a daily chance to reflect, learn, and “check in” individually with other Jewish women around the world.

In interactive journeys, women immerse themselves in high-value, original videos, audio, and readings from thought leaders like actor and activist Noa Tishby, Jewish educator Zohar Raviv, and psychologist and best-selling author Kelly McGonigal. Women can dive into topics that speak to them, including wellbeing, spiritual growth, Israel, and taking action.

In her video, New York-based mother Reiter recalls not being a maternal person growing up and “not really dying to meet this kid” while she was pregnant, before her therapist told her that she should “trust biology.”

“I remember the moment where I felt this incredible bond with him,” Reiter says, adding, “I think the best way for me to give back is to raise a child who is upstanding and has the same Jewish values and virtues that I do, so that he can go on to be a great husband, a great father, and a great Jewish man.”

By providing women with interactive journeys that touch on the communal, spiritual and social, the app encourages Jewish women and particularly mothers to “switch off the busyness of the outside world.” The “journeys” or tracks are centered around personal discovery and learning; connecting with a global community of Jewish sisterhood; exploring Jewish wisdom and traditions; and cultivating a sense of gratitude and meaning throughout one’s day. Women can embark on each journey solo or with others, directly messaging each other to share their takeaways and learnings and embark on this journey with others or on their own.

In Yomm’s innovative Soul Full feature, users are invited to discover new facets of blessings where they can curate their own personalized prayer collection and open the door to meaning, inspiration, and spiritual growth.

The App was created by Momentum, in partnership with the Mayberg Foundation, the Israeli Ministry of Diaspora Affairs, Debra and David Magerman, and Momentum Canada.

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