In Heated Political Moment, Goya is Being Cancelled

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President Donald Trump listens as Robert Unanue, of Goya Foods, speaks during a roundtable meeting with Hispanic leaders in the Cabinet Room, Thursday, July 9, 2020, in Washington. (AP Photo/Evan Vucci)
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By MATT OTT (AP)

The supercharged U.S. political landscape has grown potentially more perilous for companies ahead of the 2020 presidential election as Goya, a food company with a tremendously loyal following, discovered this week.

The company that makes products used in many Hispanic cuisines, but whose following extends well outside of that range, is getting some backlash after its CEO praised President Donald Trump at a White House event.

Goya was founded in Manhattan in 1936 by Prudencio Unanue and his wife Carolina, immigrants from Spain. The company calls itself the largest Hispanic-owned food company in the United States.

Robert Unanue, a grandson and now Goya CEO, spoke at a Rose Garden event announcing a “Hispanic Prosperity Initiative” on Thursday.

“We are truly blessed, at the same time, to have a leader like President Trump who is a builder,” Unanue said standing at a podium beside Trump.

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