Health Dept Teams Up With Bklyn Bar & Nightclub Owners to Prevent Overdose

The Health Department recently launched a campaign in bars and nightclubs in Brooklyn to inform New Yorkers that fentanyl – an opioid 30 to 50 times more potent than heroin – has been detected in the cocaine supply. People who use cocaine, even occasionally, may be at risk of an opioid overdose. Photo Credit: Shutterstock

The City’s fentanyl outreach campaign will appear on coasters and posters in North Brooklyn nightlife venues, and the Health Department will offer naloxone training for staff

Edited by: JV Staff

The Health Department last week launched a campaign in bars and nightclubs in Brooklyn to inform New Yorkers that fentanyl – an opioid 30 to 50 times more potent than heroin – has been detected in the cocaine supply. People who use cocaine, even occasionally, may be at risk of an opioid overdose. Health Department staff will visit bars and nightclubs in Williamsburg and Bushwick to offer coasters and posters that inform patrons that cocaine may contain fentanyl. All venues will be offered naloxone – the medication to reverse an opioid overdose – to keep on premises with first aid supplies, as well as training and kits for all interested staff.

In 2016 and 2017, fentanyl was found in 37 and 39 percent of overdose deaths involving cocaine without heroin, up from 11 percent in 2015. This suggests that some people who died from overdoses involving cocaine and fentanyl may not have intended to consume opioids. North Brooklyn was selected for the campaign because of its high density of bars and nightclubs and status as a nightlife destination for New Yorkers citywide. The Health Department is working with Brooklyn Allied Bars & Restaurants (BABAR) to reach bar and nightclub owners as well as staff. This campaign is an expansion of a pilot on the Lower East Side in May and June 2018.

“We want people who use cocaine occasionally to know that fentanyl may be mixed into cocaine and may increase their risk of an overdose,” said Health Commissioner Dr. Oxiris Barbot. “Bars and nightclubs are an important avenue to reach people who use drugs with potentially lifesaving information. We need people who use cocaine to know that they should use with other people, so someone can call 911 in case of an overdose, and always carry naloxone. We are grateful to the Mayor’s Office of Nightlife, Brooklyn Allied Bars & Restaurants, and House of Yes for their enthusiastic support of this initiative.”

“Safety is always of the utmost importance when New Yorkers are enjoying a night out. This awareness campaign recognizes that nightlife spaces can actually provide an opportunity for people to look out for each other,” said Ariel Palitz, Senior Executive Director of the Office of Nightlife. “The Office of Nightlife is proud to stand with the NYC Department of Health and Mental Hygiene in taking a harm reduction approach to the public health challenges posed by fentanyl, and we are pleased to see such strong commitment and partnership from the nightlife community in Brooklyn and all boroughs in this effort.”

“We are thankful for this opportunity to partner with the Department of Health on this important campaign,” said David Rosen, Co-Founder of Brooklyn Allied Bars and Restaurants (BABAR). “The Department of Health should be commended for their proactive research, campaign development, and outreach efforts. Over the past several years, BABAR has worked on various patron safety initiatives, so we understand and value the role our nightlife community can play in keeping our city safe.”

“We know that fentanyl is 30 to 50 times stronger than heroin and the likelihood of overdose is even greater when fentanyl is present. That’s why I’m pleased to hear that the Department of Health and Mental Hygiene will be visiting local bars and nightclubs in Williamsburg and Bushwick to raise awareness about fentanyl and ensure that venues are equipped with naloxone – the medication used to reverse an overdose – and first aid supplies in the event of an overdose,” said Council Member Stephen Levin. “We need to ensure that people who use are well informed of the risk of potentially having fentanyl in their supply. We know there are ways to prevent people from overdosing and this is a positive step forward in addressing this serious epidemic.”

In New York City, someone dies of a drug overdose every six hours. In 2017, there were 1,487 confirmed overdose deaths. Opioids were involved in 82% of New York City overdose deaths last year, and the powerful synthetic opioid fentanyl was the most common drug, involved in 57% of deaths. From January to September 2018, there were 1,055 confirmed overdose deaths. Drug overdose death remains at epidemic levels in New York City as illicitly manufactured fentanyl continued to be present in the drug supply. Fentanyl has been found in heroin, cocaine, methamphetamine, and ketamine, as well as in benzodiazepines and opioid painkillers acquired from non-pharmaceutical sources.

Opioid overdose deaths are preventable, and naloxone is available to all New Yorkers who need it:

  • All major chain pharmacies (Walgreens, Duane Reade, Rite Aid and CVS) and nearly 500 independent pharmacies in New York City now offer naloxone without a patient-specific prescription. New York State will cover co-payments of up to $40.
  • Naloxone is available for free from registered Opioid Overdose Prevention programs, including syringe service programs.
  • The Health Department also offers regular naloxone trainings at its main office in Queens and Tremont Neighborhood Action Center in the Bronx; trainings teach New Yorkers to recognize the signs of an overdose and respond by calling 911 and administering naloxone. The trainings are free, and all participants are offered a free naloxone kit.
  • New Yorkers can download the Health Department’s free mobile app, “Stop OD NYC,” to learn how to recognize and reverse an overdose with naloxone. The app also links individuals to nearby community-based programs and pharmacies where naloxone is available without a prescription.

Treatment with methadone or buprenorphine is highly effective for opioid addiction and can reduce the risk of overdose. Individuals seeking support or treatment for substance use issues for themselves or their loved ones can contact NYC Well by calling 1-888-NYC-WELL, texting “WELL” to 65173 or going to Free, confidential support is available at any hour of the day in over 200 languages.

If you witness an overdose, call 911 immediately.



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