‘Less Hamas, More Hummus’ Campaign Launches on U.S. College Campuses - The Jewish Voice
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Wednesday, July 6, 2022

‘Less Hamas, More Hummus’ Campaign Launches on U.S. College Campuses

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A cleverly-named advocacy program aims to educate American college students as to what truly threatens the prospects of Mideast peace. (Photo credit: Liron Tocker)“Less Hamas, More Hummus” should help American college students recognize some of the threats facing Israel and their origins. “Less Hamas, More Hummus” is being launched by the Committee for Accuracy in Middle East Reporting in America (CAMERA) in cooperation with the Middle East Media Research Institute (MEMRI).

“This effort is based on a successful program at Claremont College (California) last year,” according to Aviva Slomich, CAMERA’s director of student programming. “Ellie Rudee, a former CAMERA Fellow and current president of Claremont’s CAMERA Campus Activist Project, inspired the campaign,” Slomich said.

“She created an event that drew on Hamas’ own materials. It illustrated for previously uninformed or poorly-informed students brainwashing efforts used by the organization to incite anti-Jewish, anti-Israel hatred. By promoting so-called ‘martyrdom’ attacks against Israel these efforts amount to manipulation and potentially deadly abuse of children and women,” Slomich said. Rudee’s program led a number of students to back Claremont Students for Israel, a CCAP-supported group.

MEMRI will provide a compilation of footage emphasizing Hamas’ effort to incite hate through children’s television shows, popular soap operas, political leaders, and mosque sermons. CAMERA will sponsor an expert to lead question-and-answer sessions with students and discuss the film clips they will watch.

Hamas, the Palestinian Islamic Resistance Movement, is a Muslim Brotherhood spin-off that has been designated as a terrorist organization by the United States, Israel, the United Kingdom, Canada and a number of other countries. Its suicide and other attacks have resulted in the deaths of hundreds of Israelis and foreign visitors and the wounding of thousands more.

CAMERA is the non-partisan, 65,000-member, Boston-based monitor of news and other media coverage and analysis of Arab-Israeli issues in particular, Middle East coverage in general. It has members in 13 countries and Web sites in Hebrew and Spanish as well as English. MEMRI is the widely-cited source of real-time translations from Arabic to English of original material essential to understanding Middle Eastern issues.

After its Claremont success, Rudee introduced the campaign to the 40 participants at CAMERA’s student conference this August. Since then several CAMERA Fellows and CCAP-funded organizations already have organized “Less Hamas, More Hummus” events this year and are requesting funding to hold them next semester.

Plans are to hold “Less Hamas, More Hummus” events on 30 campuses over the coming academic year, Slomich said. Students interested in bringing this campaign to their campuses should contact CAMERA at 1 (617) 789-3672 or e-mail Aviva Slomich at aviva@camera.org.

CAMERA holds news and other communications media to journalistic standards of objectivity, accuracy, balance, context and comprehensiveness. It takes no political position on potential negotiated solutions to Arab-Israeli conflicts.

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