Jaguar revealed the F-TYPE, an all-new convertible sports car at an event in Paris late last month.
The new Jaguar F-TYPE represents a return to the company’s heartland: a two-seat, convertible sports car focused on delivering performance, agility and maximum driver engagement. The F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses a heritage of beautiful, thrilling and desirable cars.
The car was revealed in front of the dramatic setting of the 18th century Musee Rodin. Following the reveal, singer Lana Del Rey took to the stage and performed a new track ‘Burning Desire,’ that she has written as part of her collaboration with Jaguar for the launch of the F-TYPE. The track is confirmed to be the soundtrack to a short film that is being produced in association with Ridley Scott Associates and will be featured on her new album.
Starring Golden Globe nominated and Emmy Award-winning actor Damian Lewis, the short film is scheduled to be filmed in South America next month and will be released early 2013.
The focus on driver involvement and sporting performance in the F-TYPE is emphasized by the asymmetric layout of the cockpit. This is evidenced by the grab handle, which sweeps down the center console on the passenger side, delineating it from the driver’s position.
Taking inspiration from cockpits of fighter airplanes, the controls are ergonomically grouped by function. Further aeronautical inspiration can be found in the joystick-shaped SportShift selector controlling the eight-speed transmission. The air vents on top of the dashboard will only deploy when instructed to by either the driver or complex control algorithms, staying tucked discreetly out of sight in other circumstances.
Aluminum forms a great part of Jaguar’s commitment to sustainability with more than half the content of the car coming from recycled metal. In addition, the structure of the F-TYPE is exclusively riveted and bonded – this manufacturing process emits up to 80 per cent less CO2 compared to that from welding a comparable steel structure. Jaguar is also rolling out its closed-loop recycling system to its suppliers, ensuring all offcuts of metal from the manufacturing process are reused.
Adrian Hallmark, Global Brand Director, Jaguar comments: “Jaguar is a founding member of the sports car segment with a rich sporting bloodline stretching over 75 years, and in the F-TYPE we’ve reignited that flame. The F-TYPE isn’t designed to be like anyone else’s sports car. It’s a Jaguar sports car – ultra-precise, powerful, sensual and, most of all, it feels alive.”
Jaguar Cars Limited is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company’s vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today’s Jaguar lineup consists of the XJ luxury sedan, XF sports sedan and the XK coupe and convertible sports cars. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community progra ms. For more information visit the official Jaguar website at http://www.jaguarusa.com.
About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British car brands that are designed, engineered and manufactured in the United Kingdom. Jaguar Cars Limited, founded in 1922, is one of the world’s premier manufacturers of luxury sedans and sports cars. Since 1948, Land Rover has been manufacturing authentic 4x4s that define “breadth of capability” in their segments.
Jaguar manufactures all their cars exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover models are built in the United Kingdom at the Solihull and Halewood plants. Land Rover exports to 169 countries and Jaguar exports to 63 countries, with global sales for both brands exceeding 274,000 vehicles annually. The Jaguar Land Rover business employs 24,000 people globally. There are 16,000 employees in the United Kingdom, including 3,500 engineers at two product development centers.
Headquartered in Mahwah, New Jersey, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.
Information about Jaguar North America products is available to consumers at www.jaguarusa.com.