Excitement has come to the Israeli art scene with the news that leading Israeli architect Ron Arad – known as a “starchitect” due to his celebrity status – will present his latest monumental multimedia installation work, 720°, at the Israel Museum in Jerusalem from August 16 until September 5.
Commissioned as part of the 2012 Jerusalem Season of Culture festival, Arad’s new work is composed of 5,600 hanging silicon rods that – suspended from a height of 26 feet (8 meters) to form a perfect circle – will be projecting 360-degree screenings of films and video artworks. 720° will allow visitors to experience projections both inside the installation’s interior as well as from vantage points across the Israel Museum’s 20-acre campus. The installation, which is being housed in the Israel Museum’s famed Isamu Noguchi-designed Billy Rose Art Garden, will feature a nightly program of video projections by leading multi-media artists, combined with surprise, one-time-only performances by Israeli performers and performance artists.
A prolific artist and designer who has experimented with varied materials and textures throughout his career, Arad provides an alternative experience of images in motion with this interactive installation. Each evening, video works and films by Mat Collishaw, Ori Gersht, Christian Marclay, and David Shrigley, among many others, will be projected on 720° in an hour-long loop. In addition, short, unannounced performances with leading Israeli artists in music, dance, poetry, and theater will be staged within and projected on the massive installation.
“The new Ron Arad installation is one of the most exciting components of this year’s Jerusalem Season of Culture,” said Haim Gutin, Israel Commissioner for Tourism, North and South America, “and will provide some additional excitement to travelers arriving in Israel this summer.