Israel Ministry of Tourism Hosts Breakfast at Christian Convention - The Jewish Voice
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Saturday, May 21, 2022

Israel Ministry of Tourism Hosts Breakfast at Christian Convention

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The Israel Ministry of Tourism made its premiere appearance at the annual gathering of the Southern Baptist Convention (SBC) in Louisiana on Monday. 
In New Orleans, the Ministry hosted a special “Celebrate Israel” breakfast for the attendees of the SBC (from 7am to 9am at the Hilton New Orleans Riverside – 2 Poydras Street), followed by a special ribbon-cutting ceremony at 10am at the Israel booth (#370) at the Ernest N. Morial Convention Center. 
The “Celebrate Israel” breakfast began with a welcome from Haim Gutin, Israel Tourism Commissioner for North and South America, and included greetings from Dr. Frank Page, President and CEO of the Executive Committee of the SBC, musical performances by Robert Stearns, Amick Byram and Seven, and a benediction from Dr. Jack Graham. The special breakfast event honored the recipients of the 2012 Israel Faithful Ambassador Awards, including Dr. Page, Dr. Graham and Dr. O.S. Hawkins, President and CEO of the SBC Annuity Board, in recognition of their work in support of Christian tourism to Israel. Dr. Hawkins also delivered the morning’s keynote address. 
After the breakfast, the Israel Ministry hosted a commemorative ribbon-cutting ceremony, with Commissioner Haim Gutin officially opening the first-ever Israel booth on the SBC exhibition floor.  
‘Tourism to Israel is breaking all records’
Meanwhile, as part of its efforts to encourage Christian tourism of Israel, the Ministry of Tourism released a statement last Friday saying it was attempting to appeal to audiences of all kinds to visit the Holy Land.
“The Israel Ministry of Tourism is mounting an advertising campaign directed at North American Christians this summer, as part of its ongoing effort to increase the number of visitors to the land that is uniquely both ‘The Holy Land’ as well as ‘The Jewish State,’” the statement read. “The $1.5 million campaign will include print, radio and Internet messages in a variety of media reaching specific niche markets that include Evangelical Christians and Roman Catholics. Separate advertising messages will be directed to Hispanic audiences. In Canada, advertising will also appear on cable television in specific markets.”
Haim Gutin, Israel Tourism Commissioner for North and South America, was excited about the growing numbers visiting Israel on an annual basis. “Tourism to Israel is breaking all records,” he said, “with 2009, 2010 and 2011 the best years ever for travel to Israel, and with 2012 projected to show an additional 5% increase.”

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