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Ari Emanuel’s “Endeavor” Entertainment Co to Launch IPO

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By: Ezra Ashkenazi

Endeavor, or Endeavor Group Holdings INC., is a Los Angeles based entertainment service that is nothing less than incredible. This company is planning to go public in the near future, and it gives future investors a unique opportunity to own stock in a talent agency. This giant company was created in 2009 after being merged with the William Morris Agency.

In 2014, the company expanded their services and became a sports and modeling agency too. Furthermore, two years later the company managed to acquire the world’s most popular MMA organization, UFC. The clients that this talent agency holds is spectacular, they have represented more Oscar and Grammy winners than any other agency in 2018, they also represent 60 percent of music festival headliners, as well as seven out of ten of the highest paid models in the world. In total the agency represents over 6,000 celebrities, from movie stars, to writers, to musicians and athletes. According to a Market watch article, the company also “distributes sports programming and sells media rights in over 160 countries for clients that include the International Olympic Committee and the National Football League.”

Endeavor also owns or manages over 700 events around the globe, from UFC fights to art shows to music festivals. Endeavor is also the agency for extremely successful brands like Budweiser, and Visa INC. In Endeavors prospectus it is written, “As the entertainment industry moves toward a closed ecosystem model with less transparency, our clients and businesses need more insight, resources and solutions than ever before… we believe being a public company will only further accelerate our ability to look around corners and open up new categories and opportunities for those in the Endeavor network.”

The underwriters of the deal, or the banks that will be selling the shares, are all of the top investment banks in the world, including Goldman Sachs, JP Morgan, and Deutsche Bank. The company will separate its stocks into four classes, Class A, Class B, Class X, and Class Y. The stocks will contain very little power when it comes to running the company. The Class A and Class X stock will carry one vote per share, while the Class B stock will hold no votes. The Class Y stock will carry 20 votes per share and will be held mostly by the CEO and the Executive Chairman. The company plans to own most of its own stock. Overall, this company is an interesting new organization that may deserve a second look when the IPO comes out.

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