The former head of the Jerusalem Foundation and Keren Hayesod, who launches her tenure this week in NY, will reach out to Diaspora Jewry
Yohanna Arbib Perugia, one of the foremost leaders of the Jewish world, has joined HaShomer HaChadash and will serve as its president. In this capacity, she will focus her efforts on raising awareness among Diaspora Jews of the work done by HaShomer HaChadash and will act to connect them with the organization’s wide range of activities related to protecting State lands in the Negev and Galilee. These activities include educating young people about the land of Israel and instilling a love for it in them.
Arbib, formerly head of the Jerusalem Foundation, sits on various prestigious boards, including the Italian newspaper Il Foglio, the Fondazione Terzo Pilastro—Italia e Mediterraneo, the Jewish Agency for Israel, and Keren Hayesod—United Israel Appeal. At Keren Hayesod she attained the highest ranking lay leadership appointment in the organization. Next week she and HaShomer HaChadash founder and CEO Yoel Zilberman will travel to New York where they will launch her new administration.
“I see it as a privilege and a responsibility to contribute to the enrichment of the future of Jewish youth worldwide through our common dreams, our common past, and our shared future. There is no better organization than HaShomer HaChadash in spreading the light of Jewish values to future generations,” Arbib said.
“HaShomer HaChadash has been active over the past few years in ensuring the safety of farmers and open spaces in Israel,” Zilberman said. “No less so, it has also been active in educating the young generation to love the country and deepen its personal roots while making a dramatic impact ‘on the ground.’ Now, we are prepared to expand beyond the borders of Israel the programs that have swept up tens of thousands of people across the Jewish world. Yohanna Arbib Perugia’s tenure as president of the organization is a big step in realizing the vision we have set for ourselves.”
HaShomer HaChadash was established in 2007 by a group of grassroots activists led by Zilberman and Oun Rifman to assist farmers and all citizens of the country in maintaining the safety of Israel’s farmers and open spaces in the Negev and Galilee. It does so alongside deepening the connections of Jews of all ages to the land of Israel through education and agricultural volunteerism. HaShomer HaChadash’s array of programming enables them to work the land while inspiring values of mutual responsibility, civil courage, and love of the land.
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