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Windowswear Awards: A Most Fashionable Fete



Maurizio Graziani and Aaron Fowlkes of Moncler

Windowswear, the world’s most interactive archive of window displays around the world which also features their own windows walking tour, held their annual awards party on Tuesday, January 30, 2018 at Up & Down in New York City. The guest list at this fashionable soiee included visual directors and teams from Bergdorf Goodman, Salvatore Ferragamo, Fendi, Christian Louboutin, Kleinfeld Bridal, Jimmy Choo, Alice + Olivia, Lord & Taylor, Coach, Ann Taylor, Brioni, and many more. This year’s event was hosted by Simon Doonan, Creative Ambassador-at-Large of Barneys New York. Each year, WindowsWear showcases more than 25,000 window displays from the world’s major fashion capitals. The awards show nominates the most fashion forward and creative displays in 36 categories.

Windowswear, headquartered in New York City, was born when Jon Harari and Mike Niemtzow combined their ideas and experience of the fashion industry; Mike had the idea of digitizing window displays while Jon understood firsthand the challenges retailers face in today’s shifting digital environment. The WindowsWear database now features brands and windows from Paris, London, Mexico City, Berlin, Tokyo, and many more fashion forward cities around the world. Windowswear co-founder Jon Harari and his team founded the WindowsWear Museum at Berekeley College to celebrate, educate and preserve the world’s best fashion visual displays. The museum aims to bring attention to the creativity of fashion and the professionals behind the fashion culture.

Over 400 guests attended the event celebrating the world’s best fashion window displays. Nominees ranged from big department stores to individual boutiques from around the world. The winners included Bergdorf Goodman, Bloomingdales, Brioni, Burberry, Calvin Klein, Christian Louboutin, Coach, Dolce & Gabbana, Diane von Furstenberg, Emporio Armani, Fendi, Gucci, Harrods, Harvey Nichols, Henri Bendel, Hermès, Kate Spade, Kleinfeld Bridal, Loewe, Lord & Taylor, Loro Piana, Louis Vuitton, Macys, Marc Jacobs, Max Mara, Michael Kors, Ralph Lauren, Saks Fifth Avenue, Selfridges, Tiffany & Co, Tod’s, Tory Burch, and Under Armour.

Solution providers and academic institutions in attendance included American Supply, Berkeley College, Color-X, Expor Mannequins, Fashion Institute of Technology, Sargenti Architects, Visual Display Innovations and ZenGenius.

Brands were recognized for their windows which ranged from funky to sustainable. Harrods won best Holiday Window Display and even had a member of their team fly in from London to attend the event. Coach won best Fall Window and had a big team on hand to celebrate the win while Ralph Lauren picked up Best Green Window for their use of color to bring the brand to life.

Tiffany’s won the award for Best Homage to City for their charming display of a city block using a proprietary Pantone 1837 blue skyline and a paper flight of fancy, Tiffany & Company’s window is a literal love letter to New York.

Best Women’s Window went to Diane von Furstenberg for her chic yet modern display for the fresh and bold woman of today.

Brioni, featuring Anthony Hopkins, won the best Men’s Window. Burberry, known for their beloved plaid designs, won for best Men and Women window – even Megan Markle was recently spotted in Scotland wearing the brand’s iconic coat.

Windowswear Creative Team

Michael Kors came on top for Best Accessories windows featuring fun handbags and Christian Loubitin – of course! – won for best shoe display.

Best Mannequin window went to Louis Vuitton – they also won for best collaboration for their funky window design when they joined with artist Jeff Koons. Best Animated Window was the three ring circus theme and casher light display you might have seen at Lord and Taylor.

The flagship of Bloomingdale’s took home Best Interactive design for their karaoke extravaganza.

Best technical window went to Vornado for their LED lights which illuminated their athletic wear.

Beloved international Vogue darling Giovanna Battaglia Engelbert received her own ‘window of fame’ thanks to a tribute from Bergdorf Goodman while Fendi Hong Kong Tea Party won for Best Artistic Inspiration by Anke Eilergerhard.

For Best Sustainability Window, Vetements and Saks for their reduced, reused, and recycled window highlighting environmental consciousness and creating a platform for sustainability in the world of windows.

Dolce and Gabbana was the big winner of the night, winning three awards including Best beauty Window to celebrate Simon Doonan’s personal choice for the highest excellence in fashion window displays.

Other windows picked up awards for best color themes and artistic design – make sure to check out the ever changing windows for yourself the next time you are on Fifth Avenue – your favorites might just win next year!


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