Macy’s has announced its newest line the Verona Collection. This unique new brand consists of modest easy-to-ear items that are made for Muslim and non-Muslim women alike.
The official launching of the line, which includes pants, tops, dresses and cardigans designed by Lisa Vogl, is on February 15. In 2017, Vogl graduated from The Workshop at Macy’s, which helps develop small businesses that are owned by women and minorities.
The lookbook for the Verona Collection features several ways of wearing the pieces, whose prices range from $13 to $85, with different accessories including various hand-dyed hijabs. Prices range from $13 to $85. The importance of placing or line at Macy’s was explained by Vogl in a statement. She said, “Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside.”
Although, the collection has not been advertised by Vogl and Macy’s as specifically made for Muslim women, the wraps in the line can be donned as hijabs or similar headscarves. The term “hijab” refers loosely to the veil that Muslim often wear. It comes in many different shapes, sizes and colors. A “burqa” is another version of the veil that actually cover the whole face with a mesh layer over a slit for the eyes.
In a statement, Macy’s executive vice president of Licensed Businesses, Food Services, and Multicultural Initiatives Shawn Outler said, “Through The Workshop at Macy’s, we want to nurture and support minority- and women-owned businesses to build their capabilities and become the next generation of retail partners.”
According to InStyle, “The move is a major one for the major department store, especially considering modest options for Muslim women aren’t plentiful. Vogl’s online store currently ships to the U.S. and U.K., and includes beauty products like nail polish and hair mist, not to mention quick tutorials that show women how to style and accentuate their hijabs.”
By Hannah Hayes