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A&E Networks to Open Offices in Crown Heights

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1000 Dean Street in the Crown Heights area of Brooklyn, New York. (Photo: Propertyshark.com)

A&E Networks is among the first major television networks to move into Brooklyn. The network known for A&E, History and Lifetime cable channels has signed a lease for 11,775 square feet of office and production space at 1000 Dean Street in the Crown Heights.

According to a news release from landlords BFC Partners and Brownstoner Development, parts of the ground and second floor of the building located on Dean Street between Franklin and Classon Avenues have been rented to the broadcasting company in a 10-year lease. The asking rent for the space is in the $30-$40 range per square foot.

The space will be used for the network’s recently launched digital-content agency, 45th & Dean. The name of the firm is representing the locations of its new Brooklyn office on Dean Street and its headquarters with studio space in Manhattan that’s located at 235 E. 45th Street.

President of international and digital media at A&E, Sean Cohan said, “When you look at Brooklyn and how much it has evolved, and the talent that exists there and how startup-intensive it has become, it’s a logical place to headquarter an entrepreneurial venture like this. This is something we wanted to incubate outside our corporate offices.”

According to A&E, 45th & Dean will begin operating in the new space sometime early next year. The focus of 45th & Dean will be on the creation of branded content for the network’s advertisers and digital content for A&E. According to Cohan, most of the work produces will be short form for the network’s channels, including content for its websites, apps and social media.

Cohan said, “Let’s say you go to the History channel’s website and there’s a piece on the anniversary of Pearl Harbor, that’s something this office will handle.”

Crain’s News reports, “The deal makes A&E among the first major television networks to take space in Brooklyn. Vice, a media company that has a cable news show on HBO and recently launched a television channel in partnership with A&E, has headquarters in Williamsburg. Last year, A&E invested $250 million for a stake in Vice. ‘I wouldn’t say we’re doing this deal to be closer to Vice physically, but we’re taking notes and learning from what Vice is doing as well as other scrappy, entrepreneurial Brooklyn-based companies,’ Cohan said…

The lease brings 1000 Dean St., a 150,000-square-foot former industrial building that decades ago served as a service station for Studebaker automobiles, up to nearly 90% occupancy. In 2012, the four-story building was purchased by a partnership between Goldman Sachs Urban Investment Group, BFC Partners and Brownstoner Development that has converted the property into office space.”

One of the owners of 1000 Dean Street, and a principal at Brownstoner Development, Marc Agger said, “A&E found a lot of their employees lived in and around Crown Heights. A big draw for media companies to come here is it’s where the labor is, where the smart and creative and the culturally cutting-edge people live.”

By Hannah Hayes

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