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Music Superstar Will.i.am in Israel to Develop Smartwatch

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Star of Black Eyed Peas fame in secret Israel trip to develop app for his new device, built in conjunction with Israeli hi-tech companies.

At a time when some international artists have condemned Israel, Will.i.am (William Adams) of Grammy-winning The Black Eyed Peas fame is developing a smartwatch with Israeli hi-tech companies – and he arrived on Sunday, November 2, for a hushed-up visit around the project.

Will.i.am, who has produced music for Justin Bieber, Britney Spears and many other famous music stars touched down in Israel to discuss the launching of a new application for his device – termed the Puls – with Israeli businessman Ron Zuckerman, reports Walla!.

He is launching a high-tech “smart cuff” , called the Puls, which is part of what he has called a line of “fashionology” devices and apparel that merge fashion and technology. The device, which features a rounded shape and a bold thicker design than similar smartwatches coming out, also features a sim card for use as a cell phone.

Recently, he also announced that futuristic architect Zaha Hadid would be working with him on the project.

After arriving in Israel, Will.i.am reportedly held a welcoming meal with local friends at a Tel Aviv restaurant, and then stopped at his Herzliya hotel before returning to a Tel Aviv club to party away the night.

(INN)

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