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Google Bans Pornography Ads

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Google bans the appearance of advertisements for adult sites.
Google bans the appearance of advertisements for adult sites.
Late last Monday, June 30th, Google’s ban on pornographic advertisement on their site went into effect. According to the changes the promotion of most sex themed sites are now prohibited, specifically sites featuring “graphic sexual acts with intent to arouse including sex acts such as masturbation.” A spokesperson for Google said that the company has had restrictive policies for a long time on its adult category and other advertising benues have already been explored by many advertisers, Google surmises.

However, industry insiders beg to differ. Chairman and CEO of AVN Media Network, Theo Sapoutzis says, “I was caught by surprise, I was one of the of the very first advertisers for AdWords back in 2002. It’s something that’s been [untouched] for 12 years, so you don’t expect change is going to start happening.”

Earlier in June, an email was sent with a notification of the change in policy to the companies that were in violation of it. The email read:

“Beginning in the coming weeks, we’ll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, hardcore pornography; graphic sexual acts including sex acts such as masturbation; genital, anal, and oral sexual activity. When we make this change, Google will disapprove all ads and sites that are identified as being in violation of our revised policy. Our system identified your account as potentially affected by this policy change. We ask that you make any necessary changes to your ads and sites to comply so that your campaigns can continue to run.”

It will take time to clearly see the impact of Google’s decision, say insiders from the adult industry. insiders say the impact of Google’s decision won’t be clear for some time. Natural search results and word of mouth spread the word of many adults sites, ranging from amateur webcam models to the personal pages of entertainers, while many other companies use AdWords.

The senior editor of the industry trade publication AVN, Tom Hymes said, “There are many people who say the biggest losers are the ones who play by the rules. The winners are the huge properties with a lot of free content and frequent updates-the type of actions the Google algorithms really like. But at the end of the day, there are some people out there who have been abiding by every [rule] that Google sets and they’re getting cut off at the knees now.”

Fact is that “porn” is one of Google’s top most popular searches. The searches for the words, sex, porn, free porn and porno were just under 351 million in the month of May alone, according to Google AdWords Keyword Planner. People speculate about the changes to the AdWord policy anticipate a larger change in the way the porn industry is handles by the company.

Michael Fattorosi is an attorney with Fattorosi & Associates, which is a boutique firm that represents companies in the adult industry. Fattorosi says, “This is another example of a mainstream company turning its back on the industry that has supported it. The question now becomes: Will they block adult content from their search results?”

Requests to a Google spokesperson for a comment regarding that speculation were ignored.

Lately, porn companies and porn performers have experienced a severing of their ties with several industries curtail. Hundreds of people working in the adult industry experienced a closing of their account with Chase Bank in April. The wish lists of several adult stars began disappearing in May from Amazon. PayPal also canceled the accounts of several pornographic performers.

On top of everything, California is pushing a bill that if passed would make condoms mandatory in all adult productions recorded in the state. The bill has already passed the Senate Labor & Industrial Relations Committee last week and is now on to the Senate Appropriations Committee. Works of the adult industry are protesting the bill.

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