Also perfect for graduations, weddings, birthdays and other special occasions
Paula Joffe is a pro-Israel activist 24/7. As a volunteer, she serves on the National Council of AIPAC, the pro-Israel lobby in the United States, is a life member of Hadassah, and was the Executive Director of the America-Israel Chamber of Commerce, Central Atlantic Region. But the most impactful and valuable work she does is to enable people to fight the economic boycott of Israel, part of the anti-Israel BDS (boycott divest sanction) campaign.
In 2008, she started an online business called From Israel To You; a name that tells you what is at the core of the company’s mission. Representing many jewelry designers from all over Israel, Paula has seen time and time again, that bringing these beautiful, quality and affordable handcrafted items to America helps connect people with the Holy Land.
“When you have a beautiful piece of From Israel To You jewelry, whether a religious item or something decorative, you have a piece of Israel with you at all times,” Paula says. “They say boycott Israel. We say BUYcott Israel.”
When faced with a purchasing option of buying something from Israel or from somewhere else, the BUYcott supporters always choose Israel. It’s a powerful way to put a voice behind the dollars….pro-Israel activism means pro-Israel consumerism.
Israel, in addition to being a technological powerhouse, is also a center of exceptional creative expression. So the search for unique and appealing items is never a difficult task. The breadth of the talent of the artists is on display in the extent of the lines of jewelry they craft. Paula finds selecting specific designs from each artist the hard part.
From Israel To You seeks out artists from smaller studios, giving them the access to the international marketplace. “Working directly with the designers, offering feedback on what new pieces of jewelry might complement an existing line, serving as a place for them to test market different items….it’s a way for us to engage in an interactive way and liaise between the consumer and the artist,” Joffe notes.
The company is always looking for new jewelers. Often, representatives of the Israeli government refer artists to the company. Other artists reach out to the company directly. And of course, friends returning from Israel with their greatest new finds is just another way that From Israel To You finds the beautiful items to present to the American consumer.
From Israel To You is a frequent exhibitor at Jewish and Christian events, both locally and nationally. This past year, the company expanded to include Independent Sales Reps, giving people all over the country the chance to impact and directly support Israel’s economy. From New York to Arizona, working moms, stay-at-home moms, retired men and women, now have their own From Israel To You businesses, selling Israeli jewelry at home shows, events and even through personalized websites. “It’s great to have fun, sell jewelry, help Israel and earn a good commission at the same time,” she says.
“This is a business with a mission,” Paula explains. “We’re giving people the opportunity to be pro-active in fighting the economic boycott of Israel. Shopping in a casual, comfortable environment offers a safe place to have a conversation about BDS. It resonates in the Jewish community, and Christian community as well. With each transaction, you know you are making a difference.”
To see more, visit www.FromIsraelToYou.com. To learn more about your own
From Israel To You business, contact Paula directly at [email protected] or call 609-454-3061.
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