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Scarlett Johansson Scores Super Bowl Soda Spokesperson Gig

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Johansson’s ad can be seen in the fourth quarter of the Super Bowl on February 4, 2014.
Johansson’s ad can be seen in the fourth quarter of the Super Bowl on February 4, 2014.
SodaStream International Ltd. has announced the signing of four-time Golden Globe nominee and Tony Award-winning actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson will become the new face of a campaign tailor-made for the home soda-manufacturing brand and the first commercial will premiere February 4, 2014 during the Super Bowl XLVIII.

“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” said Daniel Birnbaum, CEO of SodaStream, in a prepared statement. “Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team.”

Johansson has been reported in the same press release to be of the belief “that being healthy is about commitment, determination, and self-empowerment. These core values emulate SodaStream’s mission to revolutionize the beverage industry by empowering people with easy-to-use, fun ways to enjoy better-for-you, better-for-the-environment bubbly beverages,” according to the release.

The actress has reportedly enjoyed sparkling water beverages since her childhood and has used the label for years herself, even offering the product as a gift to friends.

“I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson in the statement. “The company’s commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”

The Super Bowl commercial  will air during the fourth quarter of the game, according to the Times of Israel. An estimated 100 million viewers are expected to see the commercial air. And according to CEO Birnbaum, the theme of the commercial will be to “demonstrate how easy it is, how sexy it is, to make your own soda. It’s more of a love story between a brand with a purpose and a passionate user.”

The Times of Israel reported that SodaStream first braved the world of Super Bowl commercial only last year in 2013.advertising

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