Colmobil Selects IBM MobileFirst to Transform Customer Experience

IBM is announcing that Colmobil, a leading automotive company in Israel, sole representative of Mercedes-Benz, Hyundai and Mitsubishi, is using IBM MobileFirst solutions to boost efficiency and improve customer service. From garages to waiting rooms, Colmobil’s new mobile app unlocks the data stored in its systems and makes it accessible for employees and customers from any mobile device, including smartphones, tablets, display screens and kiosks.

Using the new app, mechanics, team leaders and department managers can easily view progress of every vehicle the company is servicing and make better informed decisions to improve workflow. In addition, customers are provided real-time information regarding status of vehicle treatment from LCD screens in the waiting room or on the go via mobile devices.

“By teaming with IBM MobileFirst, we are now able to bring meaningful data to the right people, anytime, anywhere and in an easy to navigate format,” said Gil Katz, vice president of business technology, Colmobil. “With this mobile initiative, we have succeeded in our goal to revamp both the customer and employee experience. Not only have we increased the ratio of vehicles that are ready at the time promised to customers, we’ve also been able to improve mechanics on the workshop floor.”

Using IBM Worklight, Colmobil was able to build a single mobile computing platform that eliminated the complexity of various business processes, devices and operating systems. The mobile solution also provides Colmobil with a highly integrated and secure platform that allows for flexibility in a fast moving technology market.

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