Collaborative deal to introduce a KitchenAid-branded home carbonation system to consumers by end of the year.
Israel’s at-home carbonation specialist SodaStream has signed a deal with KitchenAid, a leading maker of premium kitchen appliances and culinary tools and a brand of Whirlpool Corporation, to launch a new at-home carbonation machine.
The new soda maker – that lets people make fizzy soda drinks at home — is expected to be available at retail in the fourth quarter of 2013. Financial terms of the deal were not disclosed.
“We are excited to expand our KitchenAid family of products and enter the growing category of home carbonation,” said David Elliott, general manager of KitchenAid small appliances. “Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide.”
SodaStream’s products are available in 45 countries, including in 15,000 retail stores in the United States. The company hopes the new deal will kick start a greater presence in the US.
“KitchenAid is an iconic, global brand and we welcome them to the SodaStream revolution,” said Daniel Birnbaum, CEO of SodaStream. “Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation. We look forward to leveraging the combined strengths of our two brands to advance the category and reach an even broader global audience.”