42.4 F
New York
Friday, March 29, 2024

Orthodox Woman Sues Lancome for False Advertising

Related Articles

-Advertisement-

Must read

Rorie Weisberg is suing cosmetics powerhouse Lancome for false advertising--- claiming that it’s “24 hour” foundation does not indeed last 24 hours. During my college days, my friend and marketing major and I were watching a commercial and I said something like “there’s no way those [before and after] results are real,” to which she replied, “well if it’s not, you can sue them.”

For what? I innocently pondered, assumed advertisers get away with this all the time. (Airborne, anyone?)

“For false advertising,” she cerebrally proclaimed.

Well….. a little less than fourscore and seven years later…..

Orthodox Jew and makeup enthusiast Rorie Weisberg is suing cosmetics powerhouse Lancome for false advertising— claiming that it’s “24 hour” foundation doesn’t last her through the Sabbath.

Weisberg, of Monsey, N.Y., takes her advertising claims very seriously. So when she saw that Teint Idole Ultra 24H foundation is supposed to provide her with, well, 24H of “lasting perfection”, she got in her online shopping groove and forked over a hefty $45 plus tax for a one-ounce bottle from Lancome’s website.

Then, when her face didn’t stay flawlessly pasty for a 24-hour duration, she called up her lawyer and filed a suit against L’Oreal and Lancome, its parent company. Halachically speaking, women are forbidden to apply make-up from sundown Friday until nighttime on Saturday…. and so Weisberg went to sleep on Friday evening in her new foundation expecting a flawless look when she woke up. Instead, she was awakened to a harrowing nightmare: foundation smeared all over her pillow (…apparently the plaintiff is not a back sleeper).

 

The suit claims that Rorie would not be able have that porcelain look and stay Kosher at the same time throughout the Sabbath, despite the company’s claims. In legal terms, the makeup fails its “dual objectives of compliance with religious law and enhancement to her natural appearance.”

 

Rorie’s lawyers assert that the “the 24-hour claim was central to plaintiff’s purchase decision, as a long-lasting makeup assists with her dual objectives of compliance with religious law and enhancement to her natural appearance.”

The Manhattan federal-court is now formally accusing Lancome of violating New York business law by way of  “deceptive acts and practices.”

Likewise, Weisberg is seeking unspecified damages from Lancome not only on behalf of herself, but for scorned women everywhere. She is requesting a “corrective advertising campaign” because as clearly demonstrated, hell hath no fury…

“Lancôme strongly believes that this lawsuit has no merit and stands proudly behind our products. We will strenuously contest these allegations in court. Consistent with our practice and policy, however, as this matter is currently in litigation, we cannot comment further,” a spokeswoman for L’Oreal said in a statement to media sources.

 

With consumers like this, I say it’s only a matter of time before members of the opposite sex will go after Victoria’s Secret.

balance of natureDonate

Latest article

- Advertisement -