46.8 F
New York
Thursday, March 28, 2024

Silverman Brothers Market Toilet Paper Ads

Related Articles

-Advertisement-

Must read

18-year-old Bryan Silverman displays his company’s attention-getting advertising-filled toilet paper.In an age dominated by the presence of mass media and saturation marketing, it should probably come as no surprise that two young Jewish brothers – Jordan and Bryan Silverman from upstate New York – have begun selling toilet paper that is imprinted with advertising.

“It’s an unmatched captive audience,” Jordan Silverman, the 22-year-old co-founder of Star Toilet Paper, explained to the Daily News. “A person looks at the average advertisement for two to five seconds. People will look at ours for a lot longer.” Businesses can advertise on the toilet paper – which is printed with coupons and ads in soy-bean-based ink – for a fee of half a cent per ad. Consumers can redeem the coupons on Star Toilet Paper’s website. Any establishment that agrees to install the ad-filled paper in its bathrooms receives the specialized rolls for free.

“Our printed toilet paper allows you to reach a targeted audience in a unique way that will certainly catch people’s attention,” states Star Paper’s website. “Ads and coupons on toilet paper provide customers with a convenient and fun way to talk about and learn more about your company.” As Bryan Silverman says about his advertisers’ potential consumer base, “We’re offering them amazing deals while they’re sitting on the toilet. If they don’t want to read it, they don’t have to.”

The unusual marketing idea occurred to Jordan two years ago when he happened to be gazing at the wall of a bathroom stall on the campus of the Michigan college he was attending. “I was thinking that it’s one of the times that people want to read,” the budding marketing whiz said. Jordan, who immediately discussed the concept with his 18-year-old brother, added, “We’ve really felt that we were on to something.”

Obtaining a patent for their product two years ago, the Silvermans have since worked with 50 advertisers, a group that includes more sizable companies like Ben & Jerry’s Ice Cream and smaller businesses like a local medical office. In addition to the number of venues that have already agreed to carry the distinctive paper, Star Toilet Paper hopes to branch out to movie theaters, bars and other establishments that have “high turnover.”  The youthful entrepreneurs have at this point printed 3,000 rolls of their business-friendly toilet paper, and they have plans to produce alternate versions for men and women, so that advertisers can more accurately target their audiences.

Their creation has brought the Silvermans attention from the business world. Bryan, who is a sophomore at Duke University, has been named one of five finalists in Entrepreneur Magazine’s 2012 College Entrepreneur competition. Bryan is currently working for Star Toilet Paper as a part-time campus representative.

Based on the positive response they have received so far, the Silverman brothers are actively preparing to take their idea to a new level – paper towels printed with ads and coupons. “We personally think our product is for everyone,” Jordan said.

balance of natureDonate

Latest article

- Advertisement -