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Northfield Opens New Boro Park Branch

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The grand opening of Northfield Bank’s new Boro Park BranchResidents of Boro Park’s Jewish community gathered recently to celebrate the opening of a new branch of Northfield Bank.

The new installation is located at 4602 13th Avenue, and visitors to the site on Tuesday, May 22, were greeted with a wonderful sight. Popcorn stands offered kosher snacks to passersby, tall jugglers wore smiles and showed off their skills, and blue and green balloons—reflecting the color of Northfield’s iconic signage—were laid out in abundance. In a tent housed adjacent to the nascent bank, Northfield employees graciously gave interested observers various freebies, and, inside, prospective bank clientele—including this reporter and the publisher of the Jewish Voice—were given a warm welcome and seized the opportunity to learn all about the history and future of Northfield’s business ventures.

Sitting down with Michael Widmer, executive vice president of Northfield, and Robin Lefkowitz, senior vice president and director of business development at the bank, the JV learned about what the new Boro Park branch means in the context of Northfield’s past. As the fifth division to open in the borough—other locations include Bay Ridge, Dyker Heights, Gravesend, and Highlawn—the continuing presence of Northfield in Brooklyn mirrors the business strategy employed by the bank in recent years. With the ultimate aim of expanding from New Jersey to Long Island, Northfield’s executives realized not to long ago that Brooklyn was actually a region replete with financial opportunity. Having reproduced a number of branches in relatively short period of time, Widmer and Lefkowitz said Northfield—which opened in 1887— plans to continually expand in the borough and have ten total branches operational within a year or so.

Asked about how Northfield plans to deal with nearby competition—13th Avenue is renowned for its distinctive banking presence—the two leaders of the financial institution began listing some of the unique characteristics of its Boro Park operation and its appeal to the neighborhood’s businesspeople. First citing the staff—Raymond Barcia, vice president of Northfield and the manager of the new branch, has more than twenty years of experience with clients of the sort found in the new location— Widmer and Lefkowitz mentioned how its credit card processing, mortgage, e-banking, night-drop, and no-minimum-balance-for-deposit services put it a step ahead of its competitors.

Following the meeting with Northfield’s top brass, we rolled out of the new venue amid smiles and celebration. As we departed, we watched others walk in curiously to scout the premises. It was a pleasure to all present to see the unveiling of a new community institution before their eyes.

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