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Met Council and Food Bank For New York City Launch Virtual Food Drive to Help Provide Two Million Pounds of Kosher Foods this Passover

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Gift Holiday Food Essentials with the Click of a Mouse from March 19-April 14

This Passover season, more than 100,000 Jewish families in NYC will find themselves struggling to put food on the table.  Many households have lived through job loss, dwindling savings and maxed-out credit cards.  In response to this growing need, the Metropolitan Council on Jewish Poverty (Met Council) and the Food Bank For New York City, two of New York City’s major hunger-relief organizations, are partnering to fight hunger by launching an interactive Virtual Food Drive, which will be live from March 19 – April 14, 2012.

At Passover, the price of kosher food spikes – especially proteins – making it even more difficult to afford healthy, quality products. Branded for Passover with products and holiday messaging, this cutting-edge fundraising tool will allow donors to make an impact in the lives of those who are hungry. 

Unlike a traditional food drive, the Virtual Food Drive mirrors the experience of online grocery shopping.  Users will be able to choose staple Passover items to fill a shopping cart and then check out to make a secure donation.  Thanks to Met Council and the Food Bank’s wholesale purchasing power and efficient distribution models, dollars are stretched to ensure the maximum impact is made through each donation.

To join in the fight to end hunger during the Passover season, visit Met Council and the Food Bank’s Virtual Food Drive at: http://bit.ly/GBoc5F.
Proceeds from the Passover Virtual Food Drive go toward Met Council’s Kosher Food Network.

“The Food Bank and Met Council have long been partners in the fight against hunger within NYC’s Jewish communities. Our joint Passover Virtual Food Drive is the first of what we hope will be an annual campaign to bring meals and dignity during the holiday season,” says Margarette Purvis, President and CEO of Food Bank For New York City.

“We are seeing an astounding number of clients who are faced with the daily painful choice of deciding between necessities. Do they provide nutritious meals for their family, pay the rent, or purchase medicine?” said William E. Rapfogel, Met Council CEO. “Met Council believes that no one should have to make these types of impossible decisions. During this Passover season, we are extremely grateful for our partners at the Food Bank For New York City for the opportunity to join forces and help hungry New Yorkers in such an innovative and powerful way.”

Last Passover, Met Council helped feed more than 50,000 Jewish families in need and funded $723,764 of kosher food. This year, Met Council is committed to providing more than 2 million pounds of Kosher food with the support of the Food Bank.

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